TRIZ
TRIZ, pronounced "TREES", stands for the Theory of Inventive Problem Solving, often referred to as Systematic Innovation. Originating in 1946, this methodical approach was developed by Russian engineer and scientist Genrikh Altshuller. After analyzing thousands of patents, Altshuller identified recurring patterns in inventive solutions. He deduced that the advancement of a technical system doesn't occur by chance; instead, it follows specific, objective laws. Leveraging these laws allows for deliberate steering of a system's technical evolution, guiding it through targeted and structured innovations.
Southbeach and TRIZ
Over the years, TRIZ developers have established conventions for visually representing innovation challenges in the field of engineering, business and society. While each approach is valid on its own, the notations and conventions aren't always consistent with one another.
Southbeach Notation was conceived to harmonize, consolidate, and modernize the various TRIZ diagramming styles prevalent today. This paved the way for the development of a general-purpose modeling tool, Southbeach Modeller, and its associated rules (ideation) engine, MyCreativity.
Historical
A rare archive of historical videos (date unknown) featuring Altshuller teaching TRIZ.
Genrich Altshuller teaching TRIZ 1 of 6
Genrich Altshuller teaching TRIZ 2 of 6
Genrich Altshuller teaching TRIZ 3 of 6
Genrich Altshuller teaching TRIZ 4 of 6
Genrich Altshuller teaching TRIZ 5 of 6
Genrich Altshuller teaching TRIZ 6 of 6
BOOKS
For a deeper understanding of TRIZ, we recommend the following:
Recommended reading
PEOPLE
Identifying the leading experts in the field of TRIZ can be challenging, as the landscape often changes and varies by region and specialization. However, some well-regarded figures in the TRIZ community, based on their contributions, publications, and impact, include:
Boris Zlotin and Alla Zusman - As direct students of Altshuller, they have significantly contributed to the development and application of (I)TRIZ, particularly in the adaptation of TRIZ principles for business and management.
Darrell Mann - An author and practitioner, Mann is recognized for his work in evolving (Systematic Innovation) TRIZ methodologies and integrating them with other Innovation methods.
Ellen Domb - A founder of the PQR Group and a well-known TRIZ consultant and educator (and editor of The TRIZ Journal), Domb has been instrumental in promoting TRIZ worldwide.
Genrich Altshuller - Though he passed away in 1998, Altshuller is the founder of TRIZ and his work continues to be foundational in the field. His methodology and principles are still taught and applied globally.
Jack Hipple - An innovation and TRIZ consultant, Hipple has been influential in applying TRIZ principles to business and engineering challenges.
Karen Gadd - Based in the United Kingdom, is the founder of Oxford Creativity, a consultancy that specializes in TRIZ training and problem-solving. Oxford Creativity has played a pivotal role in introducing TRIZ to a wide range of industries in the UK and Europe.
Michael Orloff - An expert in the development and application of TRIZ, known for his educational work and contributions to the evolution of TRIZ tools.
Richard Langevin - Another notable expert in the field of TRIZ. He has made significant contributions to the dissemination and application of TRIZ, particularly in the United States.
Rony Horowitz - Contributed to the spread and application of (ASIT) TRIZ methodologies, in the areas of education and practical implementation.
Sergei Ikovenko - A professor and consultant, Ikovenko has been involved in the teaching and application of TRIZ in various industries.
Simon Dewulf - Contributions are particularly noted in the areas of systematic innovation, idea management, and the application of (AULIVE/CREAX) TRIZ in various engineering contexts.
Simon Litvin - A prominent figure in the field, Litvin has developed various TRIZ tools and methods, and is known for his work in applying TRIZ in technology and business.
Toru Nakagawa - A prominent figure in the TRIZ community, particularly known for his extensive work in adapting and disseminating TRIZ in Japan. As a professor and researcher, Nakagawa has been instrumental in bridging the gap between the original Russian developments of TRIZ and its application in Japanese industry and academia.
Valeri Souchkov - Known for his work in (X)TRIZ training and research, Souchkov has been influential in integrating TRIZ into systematic innovation processes. He founded the influential company Invention Machine.
Vladimir Petrov - Another key figure in the field, author and known for his work in advancing TRIZ applications in various industries.
Zinovy Royzen - A recognized expert in the field, Royzen is notable for his contributions to the development and application of TRIZ methodologies. Royzen co-founded the Altshuller Institute for TRIZ Studies.
These individuals represent a mix of the original developers of TRIZ, as well as those who have continued to evolve and apply the methodology in various fields. Keep in mind that the field is dynamic, and new contributors continually emerge. For the most current information, it's advisable to consult recent publications, conference proceedings, and professional organizations dedicated to TRIZ.
CONSULTING
Consider visiting the websites of today's foremost TRIZ institutions, training centers, and consulting firms:
