Southbeach Modeller

Improve Everything Always


Genrich Altshuller

TRIZ (pronounced TREES) is the Russian acronym for the Theory of Inventive Problem Solving. This algorithmic approach to solving technical problems began in 1946 when the Russian engineer and scientist Genrikh Altshuller studied thousands of patents and noticed certain patterns. From these patterns he discovered that the evolution of a technical system is not a random process, but is governed by certain objective laws. These laws can be used to consciously develop a system along its path of technical evolution - by determining and implementing innovations.

Southbeach and TRIZ

TRIZ practitioners have developed conventions for the visual modelling of technical problems in products, services, business and society. Not all of these notations are consistent, even if they are individually valid.

Southbeach Notation was developed to embrace, unify and extend the different styles of diagram in common use. This was necessary so that a general purpose modelling tool and creativity engine could be developed.


An early and rare series of short videos of Altshuller teaching TRIZ to his students:

Genrich Altshuller teaching TRIZ 1 of 6

Genrich Altshuller teaching TRIZ 2 of 6

Genrich Altshuller teaching TRIZ 3 of 6

Genrich Altshuller teaching TRIZ 4 of 6

Genrich Altshuller teaching TRIZ 5 of 6

Genrich Altshuller teaching TRIZ 6 of 6


To learn more about TRIZ we suggest the following resources:

Recommended Books / Reading List

Also visit the web sites of leading TRIZ institutions, training and consulting firms:

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