Southbeach Modeller

Improve Everything Always

Do you need Southbeach?

Our customers use Southbeach to communicate complex ideas, to facilitate work with their teams and to capture knowledge from domain experts. The approach deepens their understanding of a situation, system or idea, with a view to improvement and change.

Tasks include pinpointing root causes, solving problems and resolving human or engineering design contradictions. The software helps our customers to generate new ideas and to align the perspectives and requirements of stakeholders, setting a course correction or new goals.

No single industry or role

Our users work in many different industries. We have clients in both technical and non-technical disciplines, including research & development, product and service design, marketing, operations, strategy and planning.

The case studies below focus on the Fortune 500 management consulting industry.

Case study - IT Systems Transformation

IT Transformation workshop

A leading consulting firm delivered a complex multi-stakeholder strategy project to a government agency, almost entirely using Southbeach Notation. The result: A year later, the lead consultant visited the client for an update, and ran a short workshop for the stakeholders. The welcome he got on arrival and their response in the meeting prompted him to write to the COO. Southbeach was enabling people from different business areas to openly collaborate, enabling them to develop a shared plan for how to achieve their goals.

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Case study - Voice of the Customer

VoC workshop

The use of Southbeach helped a team to reach the understanding and consensus necessary to craft and submit a complex bid that won the firm a major new contract (total contract value $2B). The client, a Fortune 500 company, stated that the aligned solution proposed by the bid team represented 65% of the reason that they awarded the contract to the supplier. The value of a shared visual space for the team, combined with methods to generate solution ideas, were both instrumental in developing the winning bid.

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  • Fujitsu
  • Dell
  • Hyundai
  • Imperial
  • Intel
  • Keio
  • CSC
  • Kodak
  • Logica
  • Rainmakers
  • NASA
  • BearingPoint
  • ShapingTomorrow
  • Smiths Med
  • Trimble
  • Vodafone
  • Shinhan
  • Purdue
  • Yale

Our customers

Our customers are creative individuals with skills in critical design thinking, visual modelling and problem solving. They are change agents, designers or strategists, with an eye to the future.

Customer endorsements


"I really like your software. It is an easy to use tool for visualizing and applying all kinds of thinking methods. It has the potential to become my standard modelling software." -- Founder, Creative consultancy

"Southbeach has an important plus - the models are readily understood by non-technical personnel" -- Business Change Manager

"I use it every day." -- Managing Consultant, IT services

"A practical tool that guides where effort should be focussed as problem-solving proceeds." -- Mind Mapping.Org

"Southbeach is a superb notation for organizing your thoughts. There is nothing else like it. An hour's Southbeach problem analysis reduces time to task completion by days." -- Strategy & Simulation leader

"I use Southbeach Notation in workshops - an excellent tool to eliminate statement generalization!" -- Visual Thinking Specialist for Evidence Construction

"A very neat tool for almost anything! I keep it open in the background all the time" -- Business Improvement Manager

"The creativity manual is well written. The rules language is wonderfully simple yet powerful. It will be interesting to see what people do with this." -- Lead IT Strategy & Transformation

"Remarkable. I learnt more from my models in ten minutes than weeks of previous looking." -- Innovation Consultant

"I am very enamoured with Southbeach. I use it in group situations. A telling indication (for me) is that most if not all of my "project" folders now contain a Southbeach sub-folder!" -- Business Analyst, ITIL and Six Sigma Black Belt

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