email: questions@southbeachinc.com

Southbeach Modeller

Improve Everything Always

Visual Modeling
Creative people use Southbeach to communicate
complex design ideas, facilitate the work of their
teams and to better understand their clients.

The software is used to solve hard problems
in projects large and small, by technical and
non-technical users, in industry and public sector.
'What if?' for Ideas
Just as a spreadsheet let's you play 'what if'
with numbers, Southbeach lets you play with ideas.
Instead of rows and columns of numbers, you can
model useful and harmful influences, goals and
risks, issues, choices and actions. Instead of
numeric formulae, you specify creative rules.
Diagrams come to life, suggesting their own
improvement.
Loved By Users
"A very neat tool for almost anything! I keep
it open all the time."

"Southbeach has a big plus - the models are
understood by non-technical people".

"There is nothing else like it. An hour with
Southbeach reduces time to task completion by
days."

"Most if not all of my project folders now
contain Southbeach models."
Driving Change
Southbeach is used to drive change in ideas,
product design, service model, systems,
process, organization, strategy and policy.
Used by management consultants, business
analysts, enterprise architects, product
designers, business process specialists,
and org change leaders.

Also appeals to specialists such as
requirements managers, risk/incident
analysts and TRIZ experts.
Your Creativity
The software supports analytical tasks such as
improvement, problem solving and root cause
analysis. An embedded rules engine allows for
the development of hundreds of creative
applications.

Resolve human or engineering design
contradictions. Reconcile the perspectives
of stakeholders. Chart a new course.
Varied Work Styles
Southbeach is effective for personal thinking,
workshop facilitation, expert interview and as
a collaborative consulting aide with internal or
external clients.

Southbeach models help teams stay aligned
on important goals. They foster goal planning,
argument making, design review, project
execution and the sharing of best practice.
Joined-Up Thinking
The approach fosters joined-up thinking -
situations that can only be resolved by
embracing multiple perspectives.

Southbeach clarifies wicked problems,
untangling conflicting or contradictory
causes and implications.

Add perspectives to your model. What is
useful? What is harmful? From which
viewpoint? Where do we agree? Disagree?
What is missing?

Visualise, clarify, improve, create

Welcome to Southbeach

A new visual thinking style oriented to design, problem solving and improvement.

Based on the simple idea that everything that exists, or can be imagined, even the air we breathe, is both useful and harmful from someone's perspective. Think of a fish out of water!

A spreadsheet program uses formulae to perform numeric calculations. Southbeach uses creativity rules to generate ideas. Model goals and risks, issues, choices and actions. Diagrams come to life, suggesting their own improvements.

A tool for innovation, in the broadest sense. Our software is used by professionals like you to improve products, processes, systems and organizations. It can be applied to ideas, strategies and policies.

Decompose your existing situation or proposed design into its useful and harmful elements, by structure, time, perspective, stakeholder or any other dimension relevant to your goals, to any degree of detail.

Why a new modelling tool?

Southbeach is different to mind mapping or concept mapping software.

The unified notation, combined with a built-in rules engine, lets our users apply hundreds of creative and problem solving methods they already know, as well as teach themselves about Southbeach Notation.

This combination of specific situational models, and generic creativity rules, is what makes Southbeach such a powerful tool, in so many different contexts.