Southbeach Modeller

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Frequently Asked Questions

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How is Southbeach different to mind mapping?

While mind-mapping tools structure ideas hierarchically from a central concept, Southbeach Modeller offers more flexibility. While a Southbeach model can resemble a mind map, its true nature lies closer to a concept map, forming graphs with interconnected effects between elements.

Mind maps often employ colors to differentiate types of ideas, but without a standardized convention. Southbeach Modeller, on the other hand, utilizes the distinct Southbeach Notation. This notation offers uniform conventions for categorizing beneficial and detrimental elements, goals, risks, actors, issues, actions, choices, knowledge gaps, and more. Such consistency empowers our software to derive innovative directions from any model.

How are Southbeach models different to concept maps?

While the market offers a myriad of concept mapping tools with varying features, Southbeach stands out with its uniform visual conventions. For instance, beneficial elements are consistently colored green, representing desired aspects, whereas detrimental elements are marked red, indicating areas of concern. Through discerning the relationships between these elements, Southbeach can derive innovative solutions and problem-solving directions from any model. Our software's output identifies potential enhancements in a given design, system, or scenario.

Why do you claim that Southbeach Modeller is unique?

Southbeach Modeller is the first software to be based on the Southbeach Notation, complete with an integrated idea generation engine. An extensive library of idea generation rules is provided. Alternately, the user can customise the software by adding their own set of rules, which we refer to as 'creativity scripts.' Rules are crafted in a versatile and easy-to-learn language named MyCreativity. Rule sets are universally applicable across all models.

As users navigate a model, the software merges the model's data with user-defined rules to produce fresh content such as lists of ideas, insights or reports. The system identifies patterns within the model and aligns them with patterns in the rules. By merging visual model with creativity rules, Southbeach becomes adaptable, accommodating a variety of analytical and problem-solving methodologies.

Can I use Southbeach to model a business process?

Yes. While Southbeach is not strictly a business process modeling tool, it is frequently employed by process change specialists. Its versatility means it's not limited to a specific type of modeling. From products, systems, and architectures to organizations and abstract concepts, Southbeach can handle it all. Thus, process designers can leverage Southbeach to examine business processes and unearth opportunities for enhancement and transformation.

Southbeach models are termed 'situational' models. A 'situation' refers to a state or condition in need of improvement, resolution, or change.

Could I get by just using a drawing package?

While the market offers numerous sophisticated drawing packages tailored for the meticulous creation of business or engineering diagrams, Southbeach stands apart. It's geared toward swift analysis, either solo or in workshops, with a concentrated focus on modeling, problem-solving, and idea generation.

While one could craft Southbeach models using a drawing package, it can be a time-consuming endeavor. You'd have to create a palette of objects, draw arrows, and align various shapes. Moreover, replicating the entirety of Southbeach Notation in such a tool would prove challenging. Making subsequent modifications, such as redefining a goal or altering an effect, wouldn't be as seamless. Nor would those changes intuitively weave into your analysis.

Traditional drawing tools aren't optimized for workshop dynamics. Southbeach, on the other hand, is crafted for efficient modeling in group environments. In our benchmarks, Southbeach consistently outperforms drawing tools, being 10 to 30 times faster. Its intuitive, integrated notation allows consultants to engage dynamically with peers and clients, molding situations on-the-fly and enabling models to be visualized both graphically and as lists.

Perhaps the most compelling reason to choose Southbeach over a standard drawing tool is its inherent dynamism. While conventional tools can craft static visuals, they lack the integrated idea generation and reporting capabilities. Southbeach includes a native creativity and reporting engine that comprehends its unique notation, making it an ideal solution for design and analysis rather than mere drawing.

I'm working in a team. Can I give Southbeach to colleagues?

There are discounts for teams and volume licensing. Please visit our shop.

If you need to purchase a site license please write to

Would an enterprise architect find Southbeach useful?

Absolutely. Just as Southbeach can model processes or services, it can depict the beneficial and detrimental facets of an enterprise architecture. While Southbeach isn't positioned as a replacement for specialized enterprise architecture modeling tools, its capabilities are comprehensive enough to effectively model components driving architectural improvements and transformations.

Southbeach boasts a robust and customizable tag library, allowing users to augment the Southbeach Notation for any specific domain. As an illustration, tags can be tailored to embody conventions from frameworks like ITIL and TOGAF. By integrating these tags into developed rule sets, it paves the way for crafting industry-specific solution templates.

Are there training courses for Southbeach?

The tool is intuitive and requires little training. However, there is a rich training opportunity in applying Southbeach to specific methods, e.g. Root Cause Analysis, Situational Improvement, Problem Solving, TRIZ.

If you wish to run a training course, or get involved in the delivery of Southbeach training, contact us.

Are you developing a version for the Apple platform?

There is currently no plan to develop a native macOS version. However, many of our customers use Southbeach on their Apple Mac desktop or Macbook Pro (Intel or Apple Silicon) by using Parallels for Mac or VMWare Fusion. Models are portable across platforms.

Why the name?

The early ideas for Southbeach Notation were drawn in the sand on South Beach, Miami, Florida, June 2005. The name was memorable and seemed to stick.


What does the future hold? Can I make suggestions?

We prioritize your feedback in our development. Share your ideas and needs with us. To stay updated, register your copy. Use the Feedback icon in the app or email us at


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