Southbeach Modeller

Improve Everything Always


Southbeach is a rich visual-thinking palette, able to express complex, multi-faceted situations, problems, opportunities and ideas. Unlike freeform diagams or mind maps, each model is consistent in approach and meaning.

Capture agreement as well as disagreement. Foster communication among team members. Marketing and engineering can finally speak the same language.

Southbeach Notation is based on the simple idea of useful and harmful functions, and increasing and decreasing influences.

Southbeach is simple enough to be drawn by hand, yet rich enough to support the most demanding projects.

Notation Guides and Specification

Why a new notation?

Innovation needs its own notation:

None of the above can model perspective, contradiction, agreement and disagreement. Southbeach can describe innovation in any of these, and more.

A Short History of Southbeach Notation

What about TRIZ?

Southbeach Modeller is popular with TRIZ practitioners. Prior to Southbeach Notation, there was no commonly agreed diagrammatic style for TRIZ and TRIZ-like methods, so we created one. It has proven to be acceptable to the majority of users, although further improvements are still in the pipeline. Learn More About TRIZ

If you are a TRIZ expert, and Southbeach does not meet your needs, please write to We are open to ideas and suggestions for the next release.


Communicate complex problems and solutions. Better understand each other. Better understand customers. Internal or external collaboration.

Drive change

Southbeach diagrams map from current state 'as is' to future state 'to be' in:


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