Visual Modeling
Creative people use Southbeach to communicate
complex ideas, facilitate the work of their
teams and to better understand their clients.

The software is used to solve hard problems
in projects large and small, by technical and
non-technical users, in industry & public sector.
'What if?' for Ideas
Just as a spreadsheet let's you play 'what if'
with numbers, Southbeach lets you play with ideas.
Instead of rows and columns of numbers, you
model useful and harmful influences, goals and
risks, issues, choices and actions. Instead of
numeric formulae, you invoke creative rules.
Diagrams come to life, suggesting their own
improvement.
Loved By Users
"A very neat tool for almost anything! I keep
it open all the time."

"Southbeach has a big plus - the models are
understood by non-technical people".

"There is nothing else like it. An hour with
Southbeach reduces time to task completion by
days."

"Most if not all of my project folders now
contain Southbeach models."
Driving Change
Southbeach is used to drive change in
product design, service models, systems,
process, organization, strategy and policy.
Used by management consultants, business
analysts, enterprise architects, product
designers, business process specialists,
and organisational change leaders.

Also appeals to specialists such as
requirements managers, risk/incident
analysts and TRIZ practitioners.
Your Creativity
Southbeach supports analytical tasks such as
improvement, problem solving and root cause
analysis. The embedded rules engine allows
the development of hundreds of creative
applications and templates.

Resolve human or engineering design
contradictions. Reconcile the perspectives
of stakeholders. Chart a new course.
Varied Work Styles
Southbeach is effective for personal thinking,
workshop facilitation, expert interview and as
a collaborative consulting aide with internal or
external clients.

Southbeach models help teams stay aligned
on important goals. It fosters goal planning,
argument making, design review, project
execution and the sharing of best practice.
Joined-Up Thinking
Southbeach fosters joined-up thinking -
situations that can only be resolved by
embracing multiple perspectives.

Southbeach clarifies wicked problems,
untangling conflicting or contradictory
causes and implications.

Add perspectives to your model. What is
useful? What is harmful? From which
viewpoint? Where do we agree? Disagree?
What is missing?

Visualise, clarify, improve, create

Welcome to Southbeach

A unique visual modeling application oriented to creative thinking, innovation, design and problem solving. Application in any industry or business sector, including engineering and science programs.

Based on the idea that everything that exists or that can be imagined, even the air we breathe, is both useful and harmful from someone's perspective. Think of a fish out of water!

Where spreadsheet programs use simple formulae to perform calculations, Southbeach uses simple creativity rules to generate directions for innovation, transformation and change. Southbeach diagrams come to life, suggesting their own improvements. Model goals and risks, issues, choices and actions.

A tool for the many faces of innovation. Our software is used to improve or transform existing products, processes, systems and organizations. Also model abstract ideas such as strategy, policy and legal systems.

Decompose an 'as is' situation or design into its useful and harmful elements; by structure, time, customer perspective, stakeholder ... or any other dimension relevant to your project, and to any degree of detail. Now generate 'to be' ideas.

Why a new modelling tool?

Southbeach is radically different from mind-mapping tools.

The notation, with built-in rules engine, lets users apply the problem-solving methods they already know, as well as to teach themselves about TRIZ.

Build a library of reusable creativity scripts. Apply codified thinking to new models you develop.

Easy to use, intuitive
Unique - creativity engine
User extensible
Fast, flexible, productive
Low cost and
Team discounts

Your creativity

Enjoy our software. Browse our gallery. Download the free 30-day trial. Experiment with the sample models provided. Dip into our online model library.

We are here to help. If you have questions, contact us.