Southbeach Modeller

Improve Everything Always

Visualise, clarify, improve, create

Welcome to Southbeach

A unique visual modeling style oriented to any design, problem solving or innovation project.

Based on the simple idea that everything that exists or that can be imagined, even the air we breathe, is both useful and harmful from someone's perspective. Think of a fish out of water!

Where a spreadsheet program uses simple formulae to perform calculations, Southbeach uses creativity rules to generate directions for new ideas. Southbeach diagrams come to life, suggesting their own improvements. Model goals and risks, issues, choices and actions.

A tool for innovation. Our software is used to invent or improve products, processes, systems and organizations. It can also model ideas, strategies and policies.

Decompose the 'as is' situation or 'current' design into useful and harmful elements, by structure, time, customer perspective, stakeholder ... or any other dimension relevant to your project, and to any degree of detail. Now generate 'to be' ideas.

Why a new modelling tool?

Southbeach is different from mind mapping or concept mapping software.

The notation, with a built-in rules engine, lets our users apply the problem solving methods they already know, as well as to teach themselves about TRIZ.

Build your own library of reusable creativity. Apply your thinking to new models you develop.

  • Easy to use, intuitive
  • Unique - creativity engine
  • User extensible
  • Fast, flexible, productive
  • Low cost and
  • Team discounts

Your creativity

We hope that you enjoy our software. Browse our screenshot gallery. Download the free 30-day trial. Experiment with the extensive example models provided. Dip into our online model library.

We are here to help. If you have questions, contact us.

  • Fujitsu
  • Dell
  • Hyundai
  • Imperial
  • Intel
  • Keio
  • CSC
  • Kodak
  • Logica
  • Rainmakers
  • NASA
  • BearingPoint
  • ShapingTomorrow
  • Smiths Med
  • Trimble
  • Vodafone
  • Shinhan
  • Purdue
  • Yale


Download a free, full function, 30-day trial of Southbeach Modeller.

Support is provided during the trial period. Example model library included.


"I really like your software. It is an easy to use visual tool for working with all kinds of thinking methods." -- Creativity Consultant

"Southbeach has an important plus - the models are readily understood by non-technical employees" -- Business Manager

"Southbeach is a superb notation for organizing your thoughts. An hour's Southbeach reduces task completion by days." -- Strategy Leader


Version 3 now available.

Major new release including:


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