Southbeach Modeller

Improve Everything Always

Visualise, clarify, improve, create

Welcome to Southbeach

A unique visual modeling application oriented to creative thinking, innovation, design and problem solving. Application in any industry or business sector, including engineering and science programs.

Based on the idea that everything that exists or that can be imagined, even the air we breathe, is both useful and harmful from someone's perspective. Think of a fish out of water!

Where spreadsheet programs use simple formulae to perform calculations, Southbeach uses simple creativity rules to generate directions for innovation, transformation and change. Southbeach diagrams come to life, suggesting their own improvements. Model goals and risks, issues, choices and actions.

A tool for the many faces of innovation. Our software is used to improve or transform existing products, processes, systems and organizations. Also model abstract ideas such as strategy, policy and legal systems.

Decompose an 'as is' situation or design into its useful and harmful elements; by structure, time, customer perspective, stakeholder ... or any other dimension relevant to your project, and to any degree of detail. Now generate 'to be' ideas.

Why a new modelling tool?

Southbeach is radically different from mind-mapping tools.

The notation, with built-in rules engine, lets users apply the problem-solving methods they already know, as well as to teach themselves about TRIZ.

Build a library of reusable creativity scripts. Apply codified thinking to new models you develop.

  • Easy to use, intuitive
  • Unique - creativity engine
  • User extensible
  • Fast, flexible, productive
  • Low cost and
  • Team discounts

Your creativity

Enjoy our software. Browse our gallery. Download the free 30-day trial. Experiment with the sample models provided. Dip into our online model library.

We are here to help. If you have questions, contact us.

  • Fujitsu
  • Dell
  • Hyundai
  • Imperial
  • Intel
  • Keio
  • CSC
  • Kodak
  • Logica
  • Rainmakers
  • NASA
  • BearingPoint
  • ShapingTomorrow
  • Smiths Med
  • Trimble
  • Vodafone
  • Shinhan
  • Purdue
  • Yale


Download a free, full function, 30-day trial of Southbeach Modeller.

Support is provided during trial period. Extensive examples included.


"I really like your software. It is an easy to use visual tool for working with all kinds of thinking methods." -- Creativity Consultant

"Southbeach has an important plus - the models are readily understood by non-technical employees" -- Business Manager

"Southbeach is a superb notation for organizing your thoughts. An hour's Southbeach reduces task completion by days." -- Strategy Leader


Version 4 in Beta

Coming in Q2. Major new release including:

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